As a Founding Partner of digital ad agency Rising Tide Interactive, Kaplan works closely with political campaigns, nonprofits and advocacy groups. To get a fuller sense of the nuances of political programmatic, and both the complexities and the benefits of playing in that space, I reached out to Eli Kaplan.
But just so you know, political advertising is going to get even crazier very soon, as heated campaigns on the state and local level jump into the fray.Īll of this media attention, and the volume of campaign messaging coming through ad channels, makes the political programmatic advertising space a really interesting one to watch right now. With the presidential primaries popping off all around us, you don’t need to be reminded of the sheer urgency with which campaigns have been pushing out their messages. brings with it a volcanic eruption of media.
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